Internet Marketing Devon - An industry That Is Yet To Mature

Internet marketing is still a very young industry on a global level and national level. The industry is still open to abuse. Most of this comes in the form of ineffective internet marketing services being offered by individuals that think they can make money out of what is a very complex and fast moving field or services, Also just as guilty are more traditional marketing agencies that increasingly offer SEO because they think they should or they can see a potential for revenue. This is more apparent right across the scale of internet services in more rural areas of the UK including my home county of Devon.

As a full time internet marketing consultant based in Devon i see this all to often, small to medium sized companies that don't have the time or resources to research and understand the subject fall prey to back room web developers and internet marketing services that just don't deliver or meet the few industry standards that exist.

Here are a few things to avoid and or to watch out for.

Will the web build conform to W3C standards.

 W3C is a consortium that sets out many standards for lots of aspects of websites including how the code should be put together and meeting these standards is a minimum requirement. Its also very easy to check by going to there website and putting a web address into the automated validator which can be found here. http://validator.w3.org/.

Avoid Anyone Using The Phrase " Search engine friendly websites".

I see this phrase used all to often and doesn't really hold any value. Usually companies using this phrase will build a website with some of the correct ingredients but not all and will have a limited and narrow understanding of the subject of internet marketing.

Ask if they perform keyword research before designing the website data structure?

If they so no or the don't understand the phrase "data structure" walk away. Keyword research is your market research on which the entire sites content and information architecture such as the physical URL's, internal links, menu system and body text will be based on. This will effect how well the site is indexed in search engines and indeed what it becomes indexed for.

Ask what there reporting and review structure for website traffic is?

They should b sending you regular reports on the performance of the website. For wy internet marketing clients in Devon and across the country I send automated but bespoke designed reports to each of them at the end of the month at the very least. A report is emailed to both the client and myself for review.

Just looking out for and or asking these 4 simple questions will help you spot a decent internet marketing consultant in Devon or for that matter any were else in the country. I hope you find this information useful in navigating through the world of internet marketing and feel free to get in touch with any specific questions.

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