Keyword Research

£90 - £360 Depending On The Brief (50% upfront 50% on report handover)

Keyword Research

What keywords will deliver qualified traffic, how many searches do these keyowrd terms/phrases receive, how should keywords be used in the site to attract traffic from the search engines

Keyword Research Analysis

Implementation Document to include for each page

Page Titles

Descriptions

Keywords

URL structures

Niche Markets

Why this is important?

Keyword research is your market research on which the entire sites content and information architecture such as the physical URL's, internal links, menu system and body text will be based on. This will effect how well the site is indexed in search engines and indeed what it becomes indexed for.

If you get the information architecture wrong at the beginning the site will not be competitive in essence have to be re-coded and designed over again.

Analogy:  If a F1 car chassis is not competitive from the word go no manner of additions or tweaks or how hard the driver works will ever get the car to Grand Prix winning pace . i.e Honda for the past 2 years running

Competitive Analysis Research

Who's currently chasing traffic for your terms or targeting the audience they want, what are these sites doing right or wrong.

This allows us to set targets for performance based on what the rest of the market is doing such as how many links, pages, etc are required to be competitive.

Without goals or bench marks the site will soon loose its position and may end up competing with the wrong sites for traffic resulting in poor performance in the long run.

Analogy

This is like knowing in F1 what qualifying fuel levels, down force and pit stop strategy all the other teams are using before the race starts. Allowing you to take these factors in to consideration when setting up your own strategy to beat them.

If you have any questions about keyword researchplease contact us

Internet Marketing News